Living Wage Week (10–16 November 2025) is a good moment to pause and talk honestly about something that sits at the heart of our business: how we pay our people. At Pure Concierge Cleaning Co, we’re an accredited Real Living Wage Employer with the Living Wage Foundation. That means we’ve made a clear commitment to pay our housekeepers a wage based on the real cost of living – not just the legal minimum. For us, it’s simple. We walk into some of the most beautiful homes in the North East. We are trusted with keys, alarms, pets, family routines and private details of people’s lives. That level of trust can’t be built on low pay and high staff turnover.
Why we chose to accredit
From day one, we’ve said we are a housekeeping company, not just a cleaning agency. Our team doesn’t just “do a job and leave”. They build long-term relationships with clients and their families. To do that properly, we need stability. We need people who feel secure, respected and
valued. Paying the Real Living Wage is a line in the sand.
We chose to accredit because:
- We refuse to compete in a race to the bottom on wages.
- We want our housekeepers to be able to plan their lives, not just scrape by.
- We believe clients who value quality are happy to support fair pay.
The difference it makes to our team
The Real Living Wage gives our housekeepers more than extra pounds in their pay packet. It gives them security and dignity. One of our team summed it up very clearly: “Knowing I’m on the Real Living Wage means I don’t need three different jobs just to keep my head above water. I can focus on doing this job properly – and getting to know my clients.”
Another housekeeper recently told us:
“Pure doesn’t treat us like we’re disposable. Being paid fairly makes me want to stay, care about the details and take pride in the homes I look after.” That’s exactly what we want: people who see this as a proper profession, not a stopgap.
Good for people, good for business
Being a Real Living Wage Employer isn’t charity. It’s good business. We see the benefits
every day:
- Recruitment – We attract better candidates who want stable, regular work in good homes.
- Retention – Our turnover is lower than the industry norm. Clients see the same faces week after week.
- Morale – When people feel respected and paid fairly, they care more. That shows in the standard of housekeeping.
- Productivity – A settled, experienced housekeeper is faster, more thorough and needs less supervision. Our clients feel this too. They’re not constantly retraining new faces or worrying about who’s coming through the door. Many of our clients are older, busy professionals or business owners. For them, continuity and trust are non-negotiable. The Real Living Wage helps us deliver that.
Aligned with our values
Our whole model is built around doing things properly, not cutting corners:
- We get to know clients before we start.
- We don’t send random people into homes.
- We support our housekeepers from a staffed office, so they aren’t being pulled about while they’re working.
Paying the Real Living Wage fits that approach. It’s about doing the right thing, even when it costs more on paper. We would rather charge a fair price, pay our team properly and deliver a genuinely premium service than chase “bargain” rates and burn people out.
Why we’re celebrating Living Wage Week
This Living Wage Week (10–16 November 2025), we’re proud to stand alongside other accredited employers who are choosing to go further for their staff.
We’re taking part because:
- We want our team to know we’re serious about them, not just the marketing badge.
- We want our clients to understand that their fees help support fair, secure jobs in their community.
• We want the wider industry to see that you can run a high-quality, profitable housekeeping business without squeezing wages to the floor.
If you’re a client, or thinking about becoming one, you should know exactly what you’re supporting when you choose Pure Concierge Cleaning Co. You’re not just paying for a clean home. You’re helping create stable, fairly paid roles for local people who look after your home week in, week out.
We’re proud to be a Real Living Wage Employer. And we’re not shy about saying it.
#LivingWageWeek #TheDifferenceItMakes
